Better Denver PAC (Denver Mayoral Election 2019)
We were approached by Better Denver PAC to advertise for a Mayoral Race runoff with less than 30 days until election day. With less than a week of prep time, we managed to strategize, develop creatives and execute a plan: $40K of advertising spend was managed through the Facebook Advertising Platform, $20K of advertising spend was managed through Dataxu’s Programmatic Platform, $8K spend on Radio and $40K spend on TV. We ran over 250+ ad iterations on Facebook over the course of a 2 1/2 week period to test political messages, ad creatives, and demographic audiences to fine tune our ads for traditional media outlets like TV and Radio.
Using third-Party audience segments of active voters from data partners like Oracle, Datalogix, and others allowed us to circumvent the need for direct access to voter lists in order to target politically engaged constituents. Between programmatic and Facebook, our digital campaign reached the majority of active voters in the city of Denver, with most of the impressions being served to groups who were most likely to be swayed to vote for Giellis.
Through numerous rounds of testing and optimization, we were able to drastically increase effectiveness in every target metric from impressions to click through rate. Based on the candidate campaign’s digital Cost Per 1000 Impressions (CPM) of approx. $38 when we separated to start Better Denver, our dollars were able to go 330% further as a direct result of our strategy and optimization process. Additionally, we were able to achieve a 465% increase in our Click-Through Rate (CTR) for ads designed to drive online traffic.
Thank you so much for all the help. You were easy to work with, amazingly responsive, and I absolutely recommend your services to anyone looking for a versatile digital marketing agency.